Mitch is a rare person going it alone person by person and staying calm. Most get discouraged, not calm, when people don't heed the information and don't do it their prescribed way. Good leaders remain calm, instead of urgent, to calm others so that they will carry on more effectively. A leader is only as effective as those led. When information causes concern for people, a leader helps people make it through. The bearer of bad news is not likely to be the one people trust to lead them out.